交易成本对开发商绿色建筑开发决策的影响

Influence of Transaction Cost on Developer’s Decision of Developing Green Building

摘要:

采用交易成本经济学和博弈论的方法对开发商对具有投资潜力的绿色建筑开发持怀疑态度的原因进行了深入研究.构建了2类开发商主体在3类市场情境下的博弈模型，分析其决策均衡收益，研究发现绿色建筑市场的交易成本（如有限理性、机会成本、信息不对称以及系统风险等）对开发商的决策有很大影响.总结了模型研究的价值和政策意义，提出减少交易成本、完善绿色建筑市场的政策建议.

Abstract:

This paper analyzes why real estate developer is skeptical of developing green building that is with great investment potential in point of transaction cost economics and game theory. And establishes two kinds of developers’ game models under three type market environment, analyzes their decisions’ equilibrium income, research result finds that market transaction cost, such as opportunity cost, market information asymmetry, bounded rationality, contractual risk and et al., have great influence on developers’ decisions. This paper concludes three models’ value and their policy significance, and gives suggestions on reducing transaction costs, optimizes green building market for reference.