房地产项目产品线设计

Product Line Design of Real Estate Project

摘要:

在政府规制与项目约束下构建了房地产项目产品线设计的多目标规划模型，既包含容积率约束、建筑密度约束和政府限价约束，还包括时间约束、成本约束和资金约束，用以决策房地产项目的产品配比、定价以及推盘策略。根据模型的复杂性选择使用遗传算法计算得到近似最优解。最后通过一个房地产项目算例测试了该模型方法的实用性。

关键词:房地产项目策划;产品线设计;政府规制;产品配比

Abstract:

A multi-objective planning model for product line design of real estate projects under government constraints and project constraints was established, which included both floor-area ratio constraints, building density constraints and government price constraints, as well as time constraints, cost constraints and funding constraints. The proposed model was used to determine the product mix ratio, pricing and promoting strategy of real estate projects. Due to the complexity of the proposed model, the genetic algorithm was used to obtain the approximate optimal solution. Finally, a real estate project was used to test the practicability of the proposed model.

Key words:real estate project planning;product line design;government regulation;product mix ratio