Abstract:To address the problem that the optimal display results can hardly be obtained with singleobjective function model, the optimization model for parking guidance message signs display was formulated based on the bilevelobjective functions of minimizing the total parking queue length and the total arrival time. Through numerical example calculation,the optimal results between singleobjective function model and bilevelobjective functions model were compared. The result shows that the latter model has only one optimal display configuration, which can maximize the guidance benefit and be more coincident with drivers’ parking behavior. The bilevelobjectives model is of better applicability and feasibility,and can better optimize the parking guidance message signs display.