豪华邮轮空间体验感知的影响因素分析

Analysis of Influencing Factors of Space Experience Perception on Luxury Cruise

摘要:

针对邮轮这个新兴的休闲娱乐空间载体，使用者的感官和体验促成空间价值的体现，传统研究多在空间装饰层面推进，而忽视游客的空间综合感知，进行邮轮空间体验感知分析。选取我国本土乘客作为研究对象，在“威尼斯号”邮轮上进行邮轮空间体验问卷调研，运用探索性因子分析和结构方程模型方法构建体验感知模型，探讨邮轮空间中影响体验感知的因素以及与满意度之间的关系。由模拟路径拟合结果可知，主效应中物理环境、美学感知、认知感受、空间属性和总评价均呈现正向显著，并有着递减趋势，同时，得出邮轮空间体验与总体满意度、空间的喜爱程度以及再次登轮意愿有着非常重要的影响。研究在我国邮轮产业刚刚起步阶段进行，为未来本土邮轮空间的规划和改进提供思路和方向。

Abstract:

In the emerging leisure and entertainment space of cruise ship，the user's sensory and experience contribute to the realization of space value. Traditional studies mostly focus on promoting the linterior decoration but ignoring the psychological perception of tourists. In the analysis of the perception of cruise space experience， taking Chinese coastal passengers as the research object， conducted a cruise space experience questionnaire survey was conducted on the “Venezia ”， cruise ship. Based on the collected data on experience perception model was built by using exploratory factor analysis and the structural equation model to explore the factors affecting experience perception in cruise space and the relationship with satisfaction. From the simulation path fitting results， it can be seen that the physical environment， the aesthetic perception， the cognitive experience， the spatial attributes， and the overall evaluation are positively significant， and show a decreasing trend. It can be concluded that the cruise space experience has a very important impact on overall satisfaction， affection and re-boarding. When China’s cruise industry is just in its infancy， this paper provides ideas and directions for the future planning and improvement of cruise space.