零售商公平关切对双回收渠道闭环供应链决策的影响

Influence of Retailer’s Fairness Concerns on Decision-Making of Dual Recycling Channel Closed-Loop Supply Chains

摘要:

将零售商的公平关切行为引入到双回收渠道闭环供应链，构建了具有零售商公平关切的3种决策模型，运用博弈理论对其进行分析求解。重点分析了零售商的公平关切行为对不同模型中各渠道成员的最优决策和绩效水平的影响，并利用数值仿真对所得结论进行了验证。研究结果表明，零售商的公平关切行为对各渠道成员的最优策略有很大影响，包括产品批发和零售价格、逆向渠道回收率；同时该行为倾向可为零售商谋取更大的期望效用，但会损害制造商的期望效用，而对第三方期望效用的影响趋势不同。此外，零售商的公平关切行为对3种决策模型总期望效用的影响趋势不同。

Abstract:

In this paper， the retailer’s fairness concern is taken into account in the dual recycling channel closed-loop supply chain， and three decision models considering retailer’s fairness concern are constructed， which are analyzed and solved by using the game theory. The influence of retailer’s fairness concern on the optimal strategy and performance of each channel member in different models is analyzed. A numerical simulation is conducted to verify the conclusions and for further discussion. The results reveal that the retailer’s fairness concern has a great effect on the optimal strategies for chain members， including optimal wholesale and retail prices of product， return rate of used items. Meanwhile， this behavior tendency can capture more excepted utilities for the retailer， but leads to the excepted utility reduction for the manufacturer and has different impacts on the expected utility of the third party. In addition， the influence of the retailer’s fairness concerns will exert different influences on the total expected utility of the three decision models.