突破性汽车造型设计的决策因素及其百年权重变化

Decision-making Factors of Breakthrough Car Styling Design and Epochal Characteristics

摘要:

研究了影响突破性汽车造型设计决策的主要因素，以及各个时期影响突破性汽车造型设计的权重。方法上从设计决策者视角，使用证据三角法（大师访谈、案例分析、文献搜集）筛选出17个影响突破性汽车造型设计的因素，调研多位在全球具有15~60年经验的专家教授，使用因子分析提取因子，并运用层次分析法与优序图法得到百年突破性汽车造型设计的权重变化趋势。结果表明，汽车突破性造型设计的决策因素按次序受到用户心理与审美，营销策略，生产技术与材料，动力布置，经济与社会这5大因素影响，且权重在过去百年里从紊乱到趋于稳定。

关键词:突破性汽车造型设计;设计决策;设计创新;产品生命周期

Abstract:

This paper studies the main factors influencing breakthrough automobile styling design decisions and the weights in each period， in order to assist the decision makers of automobile design to select breakthrough automobile styling， From the perspective of design decision-makers， evidence triangulation was used to screen out 17 factors affecting breakthrough car styling design， and several experts and professors with 15~60 years of experience worldwide were investigated. Factor analysis was used to extract the factors. The tendency of the weight of breakthrough automobile styling design is obtained by using analytic hierarchy process （AHP） and sequence diagram method. The results show that the decision factors of automotive breakthrough styling design are affected by the following 5 factors： user psychology and aesthetics， marketing strategy， production technology and materials， dynamic arrangement factor， economy and society. Their weights have gone from chaotic to stable over the past century.

Key words:breakthrough car styling design;decision-making;product life cycle;design innovation