基于产权-价位复合细分市场的购房者偏好异质性

Heterogeneity in Homebuyer Preferences Based on Property Rights-Price Level Composite Sub-markets

摘要:

基于北京市2020年住宅交易数据，利用logit模型分析3类住宅的差异，并构建时空滞后模型与两阶段时空分位数回归模型，探究产权细分市场以及产权?价位复合细分市场中购房者偏好的异质性。结果显示，3类住宅在建筑特征、邻里特征、区位特征3个维度均存在差异；相比于公产房细分市场，商品房细分市场中的购房者更关注住宅的建筑特征和区位特征，而经济适用房细分市场中的购房者则对住宅的邻里特征表现出更强烈的支付意愿，且支付意愿的差异随住宅价位的提升发生复杂变化。该研究结果揭示了不同产权住宅购买者在住房偏好上的差异，为公产房、经济适用房项目的开发选址与相关政策制定提供了重要参考。

Abstract:

Based on the housing transaction data of Beijing in 2020， the differences among three types of housings using logit model are analyzed， and the STAR model and 2STQR model are constructed to explore the social differentiation of housing prices in the property rights sub-markets and property rights-price level composite sub-markets. It is found that there are differences in structure features， neighborhood features， and location features among the three types of housings； compared with public housing buyers， commercial housing buyers pay more attention to structure and location features， while affordable housing buyers show stronger willingness to pay for neighborhood features； and the differences in willingness to pay change in a complex way with the increase in the price of the housings. The findings of the study reveal the differences in housing preferences among buyers from sub-markets with different property rights， and provide an important reference for the development and location of public housing and affordable housing projects.