基于情感分析的汽车内饰设计感性评价方法

A Perceptual Evaluation Method for Automotive Interior Design Based on Sentiment Analysis

摘要:

为探究消费者的情感倾向对汽车内饰设计的影响，提出了一种基于情感分析的汽车内饰设计感性评价方法，并构建了内饰设计感性意象回归模型。首先对内饰设计要素进行差异化分解得到定性感性设计要素，然后采用BERT-BiLSTM情感分析模型量化消费者的评论数据得到对应的定量感性评分，最后通过数量化理论I模型构建出定性感性设计要素与定量感性评分之间的映射关系。通过验证得到该方法预测误差为7.8%，证明了该方法的可行性。该方法能够有效探究出消费者对汽车内饰设计的情感倾向，能够为汽车内饰设计者提供感性设计依据，具有一定的实际应用价值。

Abstract:

In order to investigate the influence of consumers' emotional tendencies on automotive interior design， a perceptual evaluation method of automotive interior design based on sentiment analysis was established， and a regression model of interior design perceptual imagery was constructed. Firstly， the qualitative perceptual design elements are obtained by differentiating the interior design elements， then the quantitative perceptual scores are obtained by quantifying the consumer's review data using the Bert-BiLSTM sentiment analysis model.Finally， the mapping relationship between the qualitative perceptual design elements and the quantitative perceptual scores is constructed through the quantitative theory I model. Through validation， the prediction error of the method is 7.8%， which proves the feasibility of the method. This method can effectively explore the emotional tendency of consumers toward automobile interior design， and can provide the basis of emotional design for automobile interior designers， which has certain practical application value.