Abstract:Based on social network analysis (SNA),main integrated factors of formal and informal organization and 8 social network elements in large scale projects organization were studied,and social network overall concept model was established.Quantitative analysis methods to measure organization closeness,small group,centralization,betweenness,role and position were developed based on parameters and formulas of SNA,and social network model value and function for organization controlling were discussed.2010 Shanghai Expo case was employed to investigate social network model and controlling mechanisms.The results show that integrated model and methodology are important to evaluate organization cohesion,find key organization unit,analyze power and small group and formulate organization controlling strategy.
