Effects of Co creation User Experience on User Co created Value in Virtual Community
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School of economics and management, Beihang University,School of economics and management, Beihang University

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F713.50

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    Abstract:

    According to the service dominant logic idea and value co creation theory, a model of the effect relationship among co creation user experience, user co created value and behavioral intention was established; empirical research of structural equation model was carried out. Meanwhile, the method of hierarchical regression analysis was adopted to analyze the mediated effect of user co created value on the relationship between co creation user experience and behavioral intention. The results show that the co creation user experience has significantly positive impact on user co created value; both of the pragmatic value and hedonic value have significantly positive impact on behavioral intention, and the effect of hedonic value is more significant; the user co created value partially mediates the relationship between co creation user experience and behavioral intention.

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ZHANG Mingli, TU Jianbo. Effects of Co creation User Experience on User Co created Value in Virtual Community[J].同济大学学报(自然科学版),2014,42(7):1140~1146

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History
  • Received:July 25,2013
  • Revised:March 26,2014
  • Adopted:January 16,2014
  • Online: June 23,2014
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