Quality Choice Model Based on Cooperative Willingness Degree

Abstract:

A quality choice model was established to analyze the enterprise’s quality choice considering both immediate and long term interests and the change tendency of quality level. By using formula deduction and numerical verification, it is concluded that there exists an optimal quality choice. The relationship between price and quality level, customer expected profit ratio and quality level , credit mean and quality level, cooperative willingness degree and quality level, cooperative willingness degree and credit mean was analyzed.

Key words:quality; quality choice; cooperative willingness degree; long term interest; immediate interest