Bus Rapid Transit Service Optimization Based on Competitiveness Analysis

Abstract:

Improving the competitiveness of public transport is critical to the sustainable development of public transport. Analyzing the competitiveness of public transport from the perspective of behavior can meet the needs of travelers better and achieve the goal more effectively. The bus rapid transit (BRT) competitiveness model was established and the structural equation model method was used to do analysis. Based on the data surveyed at the scene of the Urumqi, the competitiveness model was estimated. The results show that the passenger satisfaction is the key factor in promoting the competitiveness of BRT, and it is also the intermediary variable of service quality influencing BRT competitiveness, therefore only that service improvements specific for passenger demand are effective. Based on model results, some corresponding suggestions were provided for BRT service improvement.

Key words:traffic management; competitiveness of bus rapid transit; behavioral perspective; service optimization