Product Line Design of Real Estate Project

doi:10.11908/j.issn.0253-374x.19490

Home > Archive>Volume 48, Issue 7, 2020 >1077-1082. DOI:10.11908/j.issn.0253-374x.19490

Product Line Design of Real Estate Project
DOI:
                        10.11908/j.issn.0253-374x.19490
                    
CSTR:
                        [cstr]
                    
Author:
                        KONG Qingshan1KONG Qingshan
School of Management, Shandong University, Ji’nan 250100, China
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LIN Ziran2LIN Ziran
School of Economics & Management, Tongji University,Shanghai 200092, China
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SHI Jiangang2SHI Jiangang
School of Economics & Management, Tongji University,Shanghai 200092, China
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Affiliation:1.School of Management, Shandong University, Ji’nan 250100, China;2.School of Economics & Management, Tongji University,Shanghai 200092, China
Clc Number:F293
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Abstract:

A multi-objective planning model for product line design of real estate projects under government constraints and project constraints was established, which included both floor-area ratio constraints, building density constraints and government price constraints, as well as time constraints, cost constraints and funding constraints. The proposed model was used to determine the product mix ratio, pricing and promoting strategy of real estate projects. Due to the complexity of the proposed model, the genetic algorithm was used to obtain the approximate optimal solution. Finally, a real estate project was used to test the practicability of the proposed model.

Key words:real estate project planning;product line design;government regulation;product mix ratio

Reference

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KONG Qingshan, LIN Ziran, SHI Jiangang. Product Line Design of Real Estate Project[J].同济大学学报(自然科学版),2020,48(7):1077~1082

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Received:November 24,2019
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Online: August 04,2020
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