Analysis of Influencing Factors of Space Experience Perception on Luxury Cruise

Abstract:

In the emerging leisure and entertainment space of cruise ship，the user's sensory and experience contribute to the realization of space value. Traditional studies mostly focus on promoting the linterior decoration but ignoring the psychological perception of tourists. In the analysis of the perception of cruise space experience， taking Chinese coastal passengers as the research object， conducted a cruise space experience questionnaire survey was conducted on the “Venezia ”， cruise ship. Based on the collected data on experience perception model was built by using exploratory factor analysis and the structural equation model to explore the factors affecting experience perception in cruise space and the relationship with satisfaction. From the simulation path fitting results， it can be seen that the physical environment， the aesthetic perception， the cognitive experience， the spatial attributes， and the overall evaluation are positively significant， and show a decreasing trend. It can be concluded that the cruise space experience has a very important impact on overall satisfaction， affection and re-boarding. When China’s cruise industry is just in its infancy， this paper provides ideas and directions for the future planning and improvement of cruise space.

Key words:cruise space;experience perception;factor analysis;structural equation modeling;localization