Semantic Evaluation Method of Automobile Modeling Based on Event-Related Potential Experiment Absolute Time Marking Method

Abstract:

With the help of the Muse EEG device， this paper explores the styling evaluation method of event-related potential experiment （ERP） by using the absolute time notation method to shorten the styling design evaluation cycle and improve the efficiency of internal styling design decision-making in the enterprise. First， through the classic experimental paradigm of sentence ending ambiguity， it is verified that the Muse EEG device can be used for the N400 component research of ERP. Then， the compound stimulation paradigm experiment of multi-modal semantic processing research is performed to verify the test results of the 32-lead EEG device and the Muse EEG device. The results show that the Muse EEG device can effectively collect the N400 EEG data. The N400 amplitudes induced by 32-lead EEG and Muse EEG devices are consistent when measuring the semantics of car modeling and text semantics. It is concluded that N400 can reflect the user’s real and objective thoughts under certain stimuli， which can improve the efficiency of automobile styling decision-making and reduce the cost of styling design.

Key words:car styling;absolute time notation method;event-related potential experiment