Decision-making Factors of Breakthrough Car Styling Design and Epochal Characteristics

Abstract:

This paper studies the main factors influencing breakthrough automobile styling design decisions and the weights in each period， in order to assist the decision makers of automobile design to select breakthrough automobile styling， From the perspective of design decision-makers， evidence triangulation was used to screen out 17 factors affecting breakthrough car styling design， and several experts and professors with 15~60 years of experience worldwide were investigated. Factor analysis was used to extract the factors. The tendency of the weight of breakthrough automobile styling design is obtained by using analytic hierarchy process （AHP） and sequence diagram method. The results show that the decision factors of automotive breakthrough styling design are affected by the following 5 factors： user psychology and aesthetics， marketing strategy， production technology and materials， dynamic arrangement factor， economy and society. Their weights have gone from chaotic to stable over the past century.

Key words:breakthrough car styling design;decision-making;product life cycle;design innovation